Tuesday, January 18, 2005

CBS to try the "Where's Waldo?" approach

This is an interesting idea:

CBS will probably replace Dan Rather on the evening news with a multi-anchor, perhaps multi-city format that changes the "antiquated" way of reporting the day's top stories, CBS chief Leslie Moonves said Tuesday. Moonves, who will ultimately select Rather's replacement, said he believes many young viewers are turned off by a single "voice of God" anchor in the Internet age.

You know what they say: it's always harder to hit a moving target - to say nothing of a moving target surrounded by moving decoys.

Gotta love the term "multi-anchor," though, in light of the way that CBS News' ratings are sinking in like fashion.